The Savoy Christmas, It's Showtime!

Working with the incredible Polar Black Events London team, Jenna was engaged to work on the creative concept and execution of the 2022 Christmas theme and decor for the prestigious Savoy Hotel in London.

The Savoy wanted a concept that went beyond simple decorative touches and actually brought their unique history to life. Built some 130 years ago, The Savoy Hotel was the brainchild of theatrical impresario Richard D’Olyly Carte, who was also the man behind the Savoy Theatre. As a showman, D’Olyly Carte understood the necessary glamour and desirability required to create a luxurious experience for the world’s elite. In short, he knew how to put on a great show.

It’s Showtime represents the golden era of showbiz, a time when the rich and famous graced the Savoy with their lavish parties and celebrations. Combining this idea with the spectacle, glamour and showmanship of Christmas - a truly magical creative direction was born.

Studio Collective was responsible for the creative direction of the project, from start to finish, and Jenna was also commissioned to create bespoke illustrative details as part of a larger teaser campaign in association with champagne partners, Laurent Perrier.